Introduction
Founded
in 1858 and internationally renowned, particularly thanks to the
1947 presentation of the world's first mechanical alarm wristwatch,
the famous Cricket, the company is once again producing Vulcain
alarm wristwatches. The company presented its new collections,
all equipped with the Cricket movement that made a major contribution
to establishing the company's international reputation. The Cricket
watch was also nicknamed "The Presidents' Watch", since
Eisenhower, Nixon and Johnson were all loyal customers and eminent
ambassadors for the Cricket. This model, which has made its mark
on watchmaking history, owes its name to its distinctive sound
resembling the strident cry of the chirpy insect. Bernard R. Fleury
and Alain Claude, respectively President and CEO and Technical
Director of the new entity have launched the production of 5,000
Vulcain watches this year and plan to increase production progressively
to reach 10,000 a year in the medium term. The United States,
Japan, Hong Kong, Singapore, Germany, Italy, France, Spain and
Switzerland are the first markets targeted by the new management
team. The company has chosen not to exhibit at the spring trade
fairs this year, preferring to focus its efforts on product developments
and host its clients at the company head office in Le Locle.more
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