in the new advertising campaign of SAP, the inter-enterprise
software company and software supplier. A Tubogas watch
is featured on a beautiful and elegant woman's wrist. The
campaign will run for one year starting January 2003 and
the posters will be located in major airports all over the
descend from an ancient family of Greek silversmiths whose
activity began in the small village of Epirus, where Sotirio,
the founder of the family, made precious objects in silver.
In the mid-19th century Sotirio emigrated to Italy where
in 1884 he opened his first shop in via Sistina in Rome.
With the help
of his sons Costantino and Giorgio, in 1905 he inaugurated
the shop in via Condotti, which still today is Bvlgari's
flagship store. Pay a virtual visit inside the Bvlgari flagship
store in Rome, Via Condotti.
During the first decades of the 20th century, the two brothers
developed a passionate interest in precious stones and jewels,
gradually taking over their father's role.
the 50's Bvlgari moves away from the strict disciplines
of the dominant French school to create its own unique style.
mark the beginning of Bvlgari's international expansion
with the opening of their first overseas store in New York,
and in Paris, Geneva, and Monte Carlo.
has 155 stores throughout the world. In the early 1990's,
Bvlgari Parfums is established in Switzerland marking the
Group's entry in the high-class perfume market.
On July 17th
,1995 the Bvlgari Holding Company S.p.A. is quoted on the
Italian Stock Exchange Telematic system and the International
SEAQ in London.
In 1997 Bvlgari introduces its first collection of silk
scarves, characterized by an original design and top quality
manufacturing. The first collection of Leather bags and
Eyewear are launched in 1998, while table and giftware complete
Bvlgari's diversification program in 1999.
Bulgari and Nicola Bulgari, respectively Chairman and Vice-Chairman,
together with their nephew Francesco Trapani, Chief Executive
Officer, manage the company's development with the intent
of better serving an international market, while remaining
fine and prestigious jewelers.