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Truly one of
the most innovative watch companies, Concord has been creating
timepieces of distinction for nearly a century. From the
beginning, Concord focused on technical prowess and aesthetic
advancements, quickly propelling itself to a premier position
within the world of fine watchmaking
Since its founding in Bienne, Switzerland, in 1908, Concord
has regularly turned out masterpieces.
Within the
first decade of its existence, the brand carved out a niche
for itself as a producer of luxury timepieces, crafting
in platinum and accenting its watches with diamonds, rubies,
emeralds and sapphires.
In the 1920s,
Concord moved into the realm of clock design and unveiled
the now-famed Concord Ring Clockthe first portable
eight-day winding travel alarm clock. Nearly two decades
later this clock was still so impressive that president
Harry Truman presented it to several heads of state in 1945,
including Winston Churchill.
In 1969, visionary
businessman Gedalio Grinberg purchased Concord Watch Company
and incorporated it into North American Watch Corporation
in New Yorkwhich is known today as Movado Group Inc.
Under Grinbergs vigilant eye, the Concord brand flourished.
Groundbreaking research resulted in the launch of the quartz-powered
Delirium in 1979. The worlds thinnest watch, the Delirium
measured 1.98mm. Within a year, the brand broke its own
record with the Delirium IVmeasuring just under 1mm.
A year later,
in 1980, Concord introduced its Mariner sports watch, and
in 1986 unveiled the Saratogaan icon for the brand
even today. A trendsetter in the sophisticated art of watch
design, Concord went on to launch the Saratoga Exor in 1995.
Created in
three versions, including a perpetual calendar, minute repeater
and tourbillon, each of the Exor watches was so elaborately
decorated with gemstones that they ranked among the worlds
most expensive jeweled creations.
Today, Concords
impressive roster includes not only the Saratoga, but the
sophisticated Veneto watch (launched in 1996), the daring
18-karat gold geometric La Scala (launched in 1997), and
the bold La Scala Stainless Steel Chronograph (launched
in 2001).
In typical
Concord style, the brand regularly adds new models to these
collectionsoffering fresh intrigue and excitement.
Determined
to adhere to the highest standards in watchmaking, Concord
creates all of its timepieces with scrupulous attention
to detail, performance and originality. Such is the case
with the superb Saratoga line. First launched 17 years ago,
the Saratoga was a sophisticated, elite timepiece that earned
international praise. It has remained an important signature
collection for the brand and was recently reinterpreted
to reflect todays lifestyles and designs.
The new Saratoga is the culmination of nearly a century
of Concord watchmaking excellence. Its casually elegant
beauty is emphasized by the eight-sided bezela hallmark
of the watchand by the striking modernistic scallop-engraved
dials. The faces are graced with alpha hands, applied markers
and numerals, with a date at 3:00.
A precision
sports watch, the Saratoga is sleek and bolda true
expression of individuality. The newly designed Saratoga
watches are crafted in solid stainless steel, 18-karat white
or rose gold, and stainless steel with 18-karat yellow-gold
or rose-gold accents.
They feature
a distinctive woven-link bracelet with deployment clasp
and elegantly engineered, patented crown protector that
securely latches shut to ensure water resistance to 50 meters.
The newest models feature embossed casebacks with an equestrian
design, recalling the original sport for which the watch
was created. New variations include diamond-adorned bezels
and dials.
Paying homage
to its heritage, Concord has unveiled a one-of-a-kind Saratoga
Tourbillon that is crafted harmoniously in 18-karat white
gold. This spectacular piece is a work of art and old-world
craftsmanship.
It features
a tourbillon escapement, minute repeater, chronograph, and
power reserve. The watch features a sapphire caseback to
view the magnificent movement.
Concords
smoothly sculpted, incredibly elegant La Scala collection
dons newness with color and gemstones. First introduced
at the 1997 World Watch and Jewelry Fair in Basel, the La
Scala stole hearts with its sleek design and bold beauty.
Already rich
with variation, the La Scala collection of round and square
timepieces boasts chronograph models bedecked in diamonds
(colorless and black) or in gemstones (sapphires of all
hues).
The straps
of these watches are interchangeable and are made of alligator
or rubber in many colors and shades.
Bracelets of
these architecturally inspired timepieces feature deployment
clasps and are crafted either in steel or in 18-karat gold.
New square
models include a stainless steel chronograph with two rows
of diamonds on the top and bottom case-to-bracelet attachments,
with a lustrous mother-of-pearl dial in pastel hues of either
lilac, mango or yellow with color-coordinated straps. There
also is a full diamond-set model.
For a more
fashionable appeal in the world of luxury, Concord has unveiled
the striking 18-karat white-gold La Scala Fashion manchette
model that wears like a cuff bracelet.
Featuring a
panoply of diamonds in varying settings, the watch is reminiscent
of a fine piece of sculpted jewelry.
It is available
with either 122 diamonds weighing just over 1 carat, or
with 328 diamonds with a total weight of just over 3 carats.
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