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Everlast Worldwide Inc. manufactures,
markets and licenses sports equipment and apparel products
under the Everlast brand name. Since 1910, Everlast has
been the preeminent brand in the world of boxing and is
among the most dominant brands in the overall sporting goods
and apparel industries. Over the past 90 years, Everlast
products have become the Choice of ChampionsR,
having been used for training and professional fights by
many of the biggest names in the sport. Everlast products
have been used by such boxing greats as Joe Frazier, Joe
Louis, Sugar Ray Robinson, Jake LaMotta, Larry
Holmes, Mike Tyson, Evander Holyfield, George Foreman, Pernell
Whitaker, and Sugar Shane Mosley to name a few.
Through its Apparel division,
Everlast mens and womens active wear products
are sold to over 20,000 retail locations throughout the
United States and Canada alone, including a variety of department
stores, specialty stores, catalog operations and better
mass merchandisers. With more channels opening all the time,
the future of Everlasts success is assured.
Everlast Timing is one of the
newest categories to be added to the Everlast licensing
program. It was created with the same core values of Everlast:
Quality, Endurance, Strength, Tradition, and Authenticity.
The watches are available for both men and women, who like
the brand, are fashion trendsetters and champions.
Each Everlast watch has been
carefully crafted to reflect every aspect of the Everlast
brand. Strong shapes, bold colors, and quality workmanship
signify the strength and confidence of the Everlast customer
and the brand itself. The Everlast watch is the perfect
balance of form and function.
Everlast is not just a brand;
it is a lifestyle and an American icon. It has a traditional
past and a knockout future that will deliver some of the
most exciting watches in 2005.
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