Since 1853 TISSOT has earned a renowned reputation in watch making. The numerous prizes and decorations received for its innovations in the watch industry are undisputable evidence of TISSOT's worldwide recognition.
TISSOT played and continues to play an important part in the watch making history.
TISSOT is the only watch brand in the world to combine Swiss-precision craftsmanship and innovation with outstanding quality at a reasonable price.
People who live by authenticity and true values recognize these qualities in TISSOT watches.TISSOT is the Swiss leading brand of the mid-price segment.
High-quality watches at attractive prices make every TISSOT watch more than an excellent purchase, a good investment, a real pleasure...

Tissot has been involved with high profile sports events since 1974 when they sponsored a racing car in the 24 Hours of Le Mans, France. Since then Tissot has been involved in several sporting activities such as Formula One motor racing, cycling, ice hockey, cricket and fencing.

Tissot take their sports sponsorship programs into the new millennium continuing to be official timekeepers and partners to such great cycling classic Tour de Suisse as well as their commitment as the Official Timekeepers of the road, track, cyclo-cross and mountain bike cycling World Championships until 2003. Tissot returned in 2000 to being the Official Timekeeper and become the title sponsor to the Mountain Bike World Cup. Other World Championship sponsorship continues with ice hockey. New for 2001 Tissot is an Official Timekeeper for the FIM Motorcycling World Championships and is continuing to develop their testimonial programs with such sports stars as footballer Michael Owen.