The watch designers of Ventura are famous for their attractive and distinctive designs. Embracing the special conditions of watch design, they dedicated their efforts to clarity of design and respect for function and courageously accepted the restrictions of designing an instrument to be worn on the human wrist. Alfred Brodman, Flemming Bo Hansen and Günter Wermekes influenced contemporary notions about watch design. Indeed, Bo Hansen's "Watch" is in the permanent design collection of the Museum of Modern Art in New York.
Today, the Ventura collection is shaped by Zürich-based designer Hannes Wettstein who has once again changed the company's design paradigm by dismissing it as a primary form of expression. Instead the on-the-edge designer emphasizes content and objective, giving watches an appearance that is appropriate to its functionality. Using expensive movements paired and working in nitrogen-hardened titanium, Wettstein's Ventura collection includes timepieces that look deceptively simple, although their design, engineering and performance are quite sophisticated.

Aside from the Futura model that features a quartz movement with rotor-driven generator, an 8-year power reserve and black with light-colored LCD display, most v-tronic and v-matic models look somewhat conventional. But look a little closer and you'll notice particular attention to detail, form, function and style that make each model quite pleasing and give each undeniable integrity. For example, the v-matic Chronograph features a mechanical movement with automatic winding that is shock-proof and antimagnetic in accordance with DIN; ETA/Valjoux 7750; multi-functionality including hours, minutes, subsidiary seconds, date and chronograph; nitrogen-hardened titanium case that is water-resistant to 20 atm, with an easy-to-read black dial with tritium-coated dot and bar markers and hands.