For many, the new millennium marks a return to simplicity a clean,futuristic approach to design and lifestyle. For Ruedi Klling, creator of the XEMEX Swiss Watch line,simplicity has been his hallmark since he first built streamlined model cities from paper and cardboard at age 10.

XEMEX is largely the product of Mr. Klling s early Zurich Art School training,where he studied under famed Bauhaus instructor Johannes Itten. Polished by a sterling international career in advertising,the pre-eminent ideas in all of Klling s design work simplicity and functionality are evident today in the striking style of XEMEX watches. These watches feature high quality design and materials,yet offer comfort and convenience for the wearer. XEMEX watches are either classically round or square with dials in black,white or silver and feature unique,flexible lugs to provide a more comfortable and natural fit.

The Offroad Collection features a round case crafted from a block of stainless steel both brushed and polished. Available in either men s and women s sizes,they are outfitted with a black strap or sleek steel bracelet with a distinctive deployant butterfly buckle and precision Swiss quartz or ETA automatic movements (on the larger size only).

XEMEX Offroads come in a variety of models including time/date; quartz and automatic chronographs; and a unique dual time version. The Avenue Collection,with its sophisticated,square stainless steel case,is both a dressier timepiece and a study in design simplicity. Men s and women s Avenues are available in a variety of models,both quartz and automatic,as well.